GET READY to lace up and step into big savings because Amazon Prime Day 2023 is on the horizon, and we've got all the inside scoop on the best Amazon Prime Day sneaker deals you won't want to miss. In fact, while according to the retailer’s press release that Prime Day 2023 will run from July 11 to July 12, Amazon is already slashing up to 70% off (!) all kinds of sneakers from our favorite footwear brands.


Whether you're a dedicated runner, an athletic guy, or a regular Joe who just needs better shoes, Amazon is already bringing Prime Day sneaker deals to a caravan of running shoes, dress sneakers, workout shoes, and walking shoes early. Just look at our selection below: you can save up to 50% off on editors-approved Adidas Shoes and New Balance Shoes, score big on ASICS running shoes, or grab a few hybrid dress sneakers from Cole Haan at over 50% off. What are you waiting for?

Best Running Shoe Deals

Charged Assert 9 Running Shoe
Under Armour Charged Assert 9 Running Shoe
Now 29% Off
$50 at Amazon
Ultraboost 22 Running Shoe, Black/Black/White, 10
adidas Ultraboost 22 Running Shoe, Black/Black/White, 10
Now 43% Off
GT-2000 10 Running Shoes
ASICS GT-2000 10 Running Shoes
Now 54% Off
Brooks Ghost 14 Sneakers
Brooks Brooks Ghost 14 Sneakers
Now 36% Off
Fresh Foam X 880 V12 Running Shoe
New Balance Fresh Foam X 880 V12 Running Shoe
Now 44% Off
Cohesion 14 Running Shoe
Saucony Cohesion 14 Running Shoe
Now 46% Off

Best Dress Sneaker Deals

Original Grand Shortwing Oxford
Cole Haan Original Grand Shortwing Oxford
Now 52% Off
Ramus Sneaker
Tommy Hilfiger Ramus Sneaker
Now 37% Off
Superstar Sneaker
Adidas Originals Superstar Sneaker
Now 25% Off
Colle Tie Shoe
Rockport Colle Tie Shoe
Now 30% Off
Canvas Mini Logo Lace Up Sneaker
BOSS Canvas Mini Logo Lace Up Sneaker
Now 35% Off
Soft Classic Sneaker
ECCO Soft Classic Sneaker
Now 39% Off

Best Athletic Shoe Deals

608 V5 Casual Comfort Cross Trainer
New Balance 608 V5 Casual Comfort Cross Trainer
Now 25% Off
Sport Stamina Nuovo Cutback Lace-Up Sneaker
Skechers Sport Stamina Nuovo Cutback Lace-Up Sneaker
Now 36% Off
Workout Plus Sneaker
Reebok Workout Plus Sneaker
Now 36% Off
NMD_R1 Sneaker
Adidas Originals NMD_R1 Sneaker
Now 38% Off
JOLT 2 Running Shoes
ASICS JOLT 2 Running Shoes
Now 31% Off
Fairbanks Low Shoe
Columbia Fairbanks Low Shoe
Now 17% Off

Best Everyday Sneaker Deal

Roma Basic Fashion Sneaker
PUMA Roma Basic Fashion Sneaker
Now 34% Off
Grand Motion Woven Stitchlite Sneaker
Cole Haan Grand Motion Woven Stitchlite Sneaker
Now 62% Off
Eureka Walking Shoe
Rockport Eureka Walking Shoe
Now 37% Off
Daily 3.0 Skate Shoe
Adidas Daily 3.0 Skate Shoe
Now 45% Off
Go Walk Max-Athletic Air Mesh Slip On Sneaker
Skechers Go Walk Max-Athletic Air Mesh Slip On Sneaker
Now 33% Off
Sperry STRIPER II CVO Core Sneaker
Now 46% Off

See? Amazon has tons of Prime Day sneaker deals out already. Whether it's leather sneakers, versatile trainers, retro sneakers, or more by brands including Under Armour, Reebok, and Skechers at over 50% off (yes, you read that correctly). Whether you prefer responsive options for an extra speed boost like Saucony's Cohesion 14 Road Running Shoe that's now only $40, cushioned companions for long-distance comfort like Cole Haan's Grand Motion Woven Stitchlite Sneaker at over 60% off, or fashion kicks like ECCO's Soft Classic Sneaker that'll take you from the streets to the office with ease, Amazon's 2023 Prime Day sneaker deals have the perfect fit and discounts for your stride. And be sure to stay tuned for updates and get ready to make the most of Prime Day sneaker deals this year. Your feet will thank you for it!

What Is Amazon Prime Day?

Prime Day is an annual 48-hour deal event exclusively for Amazon Prime Members only. According to Amazon, the first prime day was held on July 15, 2015, as a "way to celebrate Prime members on Amazon's 20th birthday." Prime Day fluctuates in dates every year, but Prime Day typically occurs sometime in mid-July. Prime Day includes deals on everything from fashion, electronics, fitness equipment, home, and more.

When Is Amazon Prime Day 2023?

Per the official press release, Amazon’s annual two-day savings and shopping event will kick off on July 11 and run through July 12. This year's Prime Day event is different than in years past, as Amazon will be offering an all-new invite-only deals program, where Prime members can "request an invitation to access exclusive Prime Day deals that are expected to sell out" according to the press release.

Who Can Participate in Amazon Prime Day 2023?

Prime Day sales are exclusive to Prime members. You can sign up here if you're ready to make that commitment. A Prime subscription is $14.99 a month, or $139 per year. While that end-of-year number may sound like a lot, you do get a bang for your buck. On top of exclusive access to Prime Day deals (including loads of Prime Day fitness deals), you also get two to same-day shipping on select items. (Also: Amazon is offering 30-day trials for new customers, just in case you're not ready to pay full price, so you can time your sign-up to the dates of Prime Day this year.)

Headshot of Maverick Li
Maverick Li
Style and Commerce Editor

Maverick Li is the Style & Commerce Editor of Men’s Health, where he covers clothing, footwear, watches, and grooming. He was previously the Assistant Commerce Editor at Esquire.