READY TO finally revamp some of your worn-down fitness gear? If so, you’re in luck, because according to Amazon's recent press release, Prime Day is going to be happening from July 11th to July 12th. The 48-hour sales event is going to be loaded with goods from some of our favorite brands, including Asics, NordicTrack, Hyperice, and more.
Whether you're a total gear junkie or simply looking to upgrade your home gym setup, this is a perfect opportunity to get your hands on some of the best fitness products at incredible prices. From editor-approved treadmills and rowing machines, to cult-favorite running shoes, this sale will extend to every category a fitness lover could dream of.
Read more: Best Early Amazon Prime Day Deals
We’re speaking from experience when we say there’s no need to race the clock sifting through the sea of savings when Prime Day hits on July 11th. Instead, we’ve got you covered with our comprehensive Prime Day sales guide to all things fitness. Make sure to bookmark this page and keep checking back as we continuously update it with the best deals on home gym equipment, workout clothes, fitness trackers, and more.
Assault Fitness Air Rower
TheraGun Wave Duo
TheraGun Wave Solo
Read more: Best Prime Day Men's Fashion Deals
So, sit back and let us to the heavy lifting. All you need to do? Check back here to explore a world of curated fitness deals that will save you time and money. This is your chance to get ahead of the game before the chaos of Prime Day ensues.
SHOP ALL EARLY ACCESS PRIME DAY FITNESS DEALS HERE
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What Is Amazon Prime Day?
Prime Day is an annual 48-hour deal event exclusively for Amazon Prime Members only. According to Amazon, the first prime day was held on July 15, 2015, as a "way to celebrate Prime members on Amazon's 20th birthday." Prime Day fluctuates in dates every year, but Prime Day typically occurs sometime in mid-July. Prime Day includes deals on everything from fashion, electronics, fitness equipment, home, and more.
Read more: Best Prime Day Luggage Deals
When Is Amazon Prime Day 2023?
Per the official press release, Amazon’s annual two-day savings and shopping event will kick off on July 11 and run through July 12. This year's Prime Day event is different than in years past, as Amazon will be offering an all-new invite-only deals program, where Prime members can "request an invitation to access exclusive Prime Day deals that are expected to sell out" according to the press release.
Read more: Amazon Warehouse Sale
Why Prime Day 2023 Is Going to Be Different This Year
For the first time since Amazon Prime Day started back eight years ago, Amazon announced Prime Day 2023 will have a members-only invitation deals program. We are not exactly sure what that will look like, but it appears Amazon will be making sure Prime members get invitation-only access to some of the most exclusive deals happening during July 11th and 12th this year.
On top of this new invite-only deals program, Amazon is also name dropping a ton of exciting brands that we can expect deals from. One of those brands includes Alo Yoga, a personal favorite athleisure brand for us at Men's Health. Other brands named include other MH-favorites like Yeti, Sony, Bose, and Theragun. HeyDude shoes will also be on a major sale, so if you're looking for comfortable slip-on shoes for summer you're going to want to get a pair of these.
Read more: Amazon Secret Coupons
How Often Is Prime Day?
Prime Day only happens once per year, so it's important to really hone in on the deals that will be happening at the 48-hour event. Prime Day is different than sales events during Black Friday and Labor Day weekend, as Amazon sneaks in so many flash sales that many of the best deals fly under-the-radar until someone spots them. We're talking sales on all Amazon categories here—and that's a lot of product!
Will Everything Be Cheaper on Prime Day This Year?
We can't definitively say every single product will be cheaper than you've ever seen before, but essentially all of Amazon's product categories will be holding sales. Prime members will have access to thousands of markdowns on bestselling products like home gym equipment, tech gadgets, luggage, kitchenware, furniture, and more. Expect to see generous sales on big-ticket items such as furniture, TVs, and laptops, as well as smaller giftable items such as headphones, books, and underwear too.
Read more: Best Amazon Watches for Men
Is Prime Day Only for Prime Members?
Yes, Prime Day sales are exclusive to Prime members. You can sign up here if you're ready to make that commitment. Also: Amazon is offering 30-day trials for new customers, just in case you're not ready to pay full price.
Read more: Cool Gadgets on Amazon
How Much Is Does Amazon Prime Cost in 2023?
A Prime subscription is $14.99 a month, or $139 per year. While that end-of-year number may sound a lot, you do get a bang for your buck. On top of exclusive access to Prime Day deals (including loads of Prime Day fitness deals), you also get two to same-day shipping on select items, free movies, TV shows, and and magazines.
Prime members enjoy free trials to GrubHub+ and Amazon Music too, along with major deals on Amazon's in-house brands (think: Alexas, Kindles, and Fire TVs).
Talene Appleton is the Fitness and Commerce Editor at Men’s Health, where she covers fitness, nutrition, health, and wellness. She was previously the Associate Editor of General Surgery News, and a nutrition writer for The Food Institute. Talene is a retired professional dancer, and loves to spend her free time cooking elaborate meals for her friends and family.
